Customer loyalty
Churn rates have risen consistently in the mobile industry with average customer lifetimes little more than two years now, half their level a decade ago.
Prepaid churn is the main culprit here, driven by promotional SIM activity in developing markets (prepaid churn in Asia-Pacific is almost 100% per annum): operators should focus on pushing out targeted promotions to existing users to build longer-term, more valuable customer relationships.
By contrast, the postpaid market, which accounts for the majority of operator revenues, has seen churn improve, though this has become costly to manage as smartphone subsidies stretch operator resources.
Strategy Analytics Wireless Operator Strategies service examines key questions such as:
What is the average lifetime value of customers by prepaid, postpaid and blended?
How strongly has postpaid churn recovered from its worst at the peak of the recession?
What are the trends in prepaid churn rates in Europe? Asia?
Which operators have been most innovative in addressing churn and the handset subsidy issue?
Client Reading:
Technorati Tags: arpu, lifetime value, poatpaid,Source: Blogs.strategyanalytics.com
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Customer Loyalty: How to Earn It, How to Keep It Book (Jossey-Bass) |
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Mar 13, 2011 by Vhehs | Posted in Yahoo! Shopping
I already have Hot Topic and Gamestop customer loyalty cards. I'm just interested because I got a new wallet and I want to fill it up a bit, lol.
Kmart,shopko
Dec 11, 2007 by sukriti | Posted in Higher Education (University +)
"there is no loyalty that a 5% discount cannot break" do u agree or disagree?? please hlp me to do ths Question...thanks., this no answer 4 my question....
A 5% discount isn't that great..
Jan 11, 2007 by gigi | Posted in Search Engine Optimization
What could be done to build customer relationship in this industry as well as the tpical customer retention strategies utilized by them? I'm doing a research on Customer Loyalty in Advertising Industry, hope someone could provide some relevent information.
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